Working Websites
Author
Tony Venables
How to Get Your Website Discovered by AI Search
Why AI Search Matters
Search is changing fast. People no longer rely solely on traditional Google results, they’re now getting answers from AI assistants like ChatGPT, Bing Copilot, and Google’s Search Generative Experience (SGE). That means your website needs to be understood by machines as well as people. Whether you're a Toowoomba tradie, local café owner, or online retailer, getting discovered by AI search tools is essential to stay ahead of the competition.
What is AI Search?AI search tools provide direct answers, not just links. They summarise, recommend, and generate responses based on the most helpful, trusted websites. So, how do you get your site featured in these AI-generated responses?
8 Ways to Optimise for AI Search
- Answer Real Questions
Use natural language in your content. Write blog posts, FAQs and service pages that answer common queries your customers ask — clearly and conversationally.
- Add Schema Markup
Implement structured data (schema.org) so search engines and AI tools can understand your content better — including your services, products, reviews, and FAQs.
- Keep Content Fresh
Regularly update your website. AI prefers recent, relevant content.
- Build Topical Authority
Instead of one page on a topic, build a content cluster. For example, pair your main “Web Design Toowoomba” page with blogs like “2025 Website Trends in Australia” and “How Much Does a Website Cost?”
- Get Quality Backlinks
Being mentioned on other trusted sites (local directories, news, reviews) increases your authority in the eyes of AI tools.
- Optimise for Mobile + Speed
Fast, mobile-friendly sites are rewarded — not just by Google, but also by AI platforms that favour high-performing websites.
- Create a Killer FAQ Page
AI loves FAQs. Use real customer questions and give straight, helpful answers.
- Don’t Forget Voice Search
AI search is often voice-activated. Optimise your content for how people speak: “Hey Google, who’s a good web designer in Toowoomba?” Use conversational keywords and location references.
Final Thoughts
AI search isn’t replacing Google — it’s enhancing it. And smart businesses are getting ready now, not later. If your website isn’t AI-friendly, you're missing a huge chunk of your future audience. Need Help Getting Discovered by AI? At Working Websites Toowoomba, we design websites that are built for today and tomorrow. That means fast, mobile-optimised, content-rich websites ready for Google, ChatGPT, and beyond.
Contact Us today and get your business found by humans and AI.
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Studio: 07 4613 1600
Mobile: 0405 329 852
25 Alford St
Mount Lofty Qld 4350
