Working Websites

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Website Trends 2023
tony venables


Tony Venables

Managing Partner at Working Websites

09 January 2023

Web design trends in 2023

In today's digital age, having a website is crucial for any small business. It's often the first point of contact between a business and its customers, so it's essential that the website is visually appealing, easy to navigate, and provides a positive user experience. As website design trends continue to evolve, it's important for small business owners to keep up with the latest trends to ensure that their website remains relevant and engaging to their target audience.


Responsive Design

One of the most significant trends in website design for small businesses is responsive design. Responsive design ensures that a website looks great and functions well on all devices, from desktops to smartphones. With more people accessing the internet on mobile devices, having a responsive website is more critical than ever. A responsive website adapts to the size of the screen it's viewed on, which means that users can easily navigate the site and access the information they need, regardless of the device they're using.


Less is More

Minimalist design is all about simplifying the website's interface and creating a clean, uncluttered look. This trend is particularly popular in e-commerce websites, where a minimalist design can help products stand out and make it easier for customers to navigate the site. A minimalist design can also help create a more professional and sophisticated look for the website, which can help build trust with potential customers.


Colour Choice


Colour schemes are also an essential aspect of website design, and this year, bold and bright colours are in. Small businesses can use bold and vibrant colours to create a more energetic and exciting website, which can help attract and retain visitors. However, it's important to use colours strategically and avoid going overboard. A carefully chosen colour scheme can help create a cohesive look for the website and ensure that the content is easy to read and understand.


Which font is that?

Typography is another aspect of website design that can have a significant impact on the website's overall look and feel. This year, designers are using bold and unique fonts to create a more visually interesting experience. Small businesses can use typography to add personality and character to their website and differentiate themselves from their competitors. However, it's important to use typography wisely and ensure that the font is legible and easy to read.


Animation and Interactivity

Another trend that small businesses should consider is the use of animation and interactive elements. Adding these elements to your website can help create a more engaging and memorable user experience. This could include animations that highlight important information or interactive elements like quizzes or polls. These elements can help keep visitors engaged and encourage them to spend more time on the website.



Are another trend that small businesses should consider incorporating into their website design. Micro-interactions are small, subtle interactions that occur when a user interacts with a website, such as a button changing color when it's clicked. These interactions can help create a more intuitive and seamless experience for users and make the website feel more interactive and responsive.



keeping up with website design trends is essential for small businesses looking to create a website that is engaging, easy to use, and visually appealing. By staying up-to-date with the latest trends and working with a skilled website designer, small businesses can create a website that helps them stand out from the competition and achieve their business goals.


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